affiliatemanagement

I-Level Enter Administration

May 5th, 2010

Digital media agency I-Level have entered administration today. The 10 year old agency has lost the Government’s COI (Central Office of Information) contract which was worth £40m and almost half of the agencies business.

I-Level manage several affiliate programmes including Next, Lovefilm, Orange and Brand Alley. It’s unknown what will happen to these programmes or their commissions to affiliates.

Axel Springer to Buy Tradedoubler

May 5th, 2010

According to unnamed sources Axel Springer the owner of Digital Window and Buy.at want to buy Tradedoubler AB (TRAD.SK).

Reports suggest that Axel Springer wants to merge Tradedoubler with their online marketing firm Zanox which would generate yearly savings of 50 million Swedish Kronor (£4.45m).

Tradedoubler said Tuesday that neither its board of directors nor its management has been involved in any such bid talks. It’s understood that Axel Springer alongside it’s advisor JP Morgan has approached a number of the Tradedoubler owners.

Around three years ago, U.S.-based Time Warner Inc. (TWX) through its unit AOL placed a bid worth SEK6 billion for Tradedoubler which the Swedish company turned down, but its stock market value has since fallen to around SEK1.5 billion.

Many industry experts had expected the landscape to change this year however the market is racing with consolidation and administration.

This deal would leave Axel Springer owning the three largest networks in the UK, we wonder how long it will be before they start moving down the chain and buying the affiliates.

Welcome to the AffiliateManagement.co.uk Blog

May 5th, 2010

Hello and welcome to the affiliate management blog. We are still making tweeks to the site but we’re pretty much finished with the look and feel. Time for our content to keep you informed.

Affiliate Management will be a free resource to help merchants within the world of affiliate marketing. We will be filling up the best practice area with useful advice to make sure you have a professional affiliate programme.

You can keep updated with our news via our twitter http://twitter.com/affmanuk

If there is anything we can help with or anything you’d find useful then please comment and we’ll see what we can do.



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